A few weeks ago I got invited on a whirlwind trip to New York with The White Company and British Airways. We had just over 24 hours in the City that never sleeps, but the main purpose of the trip was to test out the new bedding in British Airways Club World designed by The White Company. Now I quite enjoy flying, especially in Business Class… 7 hours of not moving, watching movies and eating all the chocolate from the Club Kitchen is my idea of HEAVEN. The bedding made it all the more enjoyable; a topper, quilt, blanket and big pillow to cosy up with while relaxing on a flat-lay bed; I’ve had worse days.

Em in NYC… 


Where to Eat, Sleep & Shop in The Big Apple…

I take my Travelling outfit very seriously! Comfort and Layering are key. These Joggers from Zara have been a great addition to my off-duty wardrobe, the perfect mix of Smart/Casual and this coat from Label/Mix is the ideal chuck on over anything piece.



I stayed at The Plaza, which of course makes you instantly think of Kevin McCallister and Home Alone. It’s a traditional hotel overlooking Central Park, and I was over excited to find Le Labo products in the bathroom (that may or may not have come home with me…) The Ludlow is a great option if you’re looking for something a little cooler downtown.


Sel Rrose– If you are looking for somewhere a little off the beaten track then head to Sel Rrose. With its Pink wooden doors, this place is totally Instagrammable! A charming place to stop by for Cocktails, Oysters & Tapas Style food.


Cecconi’s Dumbo– Italian Restaurant in Brooklyn, think wood-fired pizzas & pasta, complemented by cocktails with waterfront views of the Manhattan Skyline.


It’s quite incredible how much shopping I managed to squeeze in in the space of a few hours; I was on a mission! All in the name of research of course.

Sezane– Stylish Parisian’s favourite Sezane has opened its first store in the US. Head to the Nolita area to find chic, affordable clothes and accessories in a beautifully designed store.

Apartment by The Line–  A unique concept in that you could literally move straight in, The Apartment is a curated store full of Fashion, Interiors, and Beauty. Reached via a lift in SoHo, you enter into the chicest Apartment you may never want to leave, especially not empty-handed anyway.

Sephora– The ultimate Beauty Junkie’s one-stop shop. All the best beauty brands under one roof, from Milk MakeUp to Pat McGrath Labs.

Vintage Twin– If you’re into Vintage, head to one of online store ‘The Vintage Twin’ Pop-Ups. An edit of the best Vintage around by Twins Morgan & Samantha Elias.

Glossier– The much-hyped Beauty Brand has just launched a showroom in Lafayette street. A brand where the packaging is as good as the product.

Reformation– The ultimate LA cool-girl brand has 2 New York stores. The East Village store has interactive changing rooms where you can call in different sizes from the comfort of your room. Stop by to pick up Eco-Friendly dresses, tees & jeans.

What Goes Around Comes Around– A luxury Vintage store (Rachel Zoe’s Favourite) stocking one of a kind Chanel, Hermes, Dior…

Bite Beaty– a dedicated lip lab based in SoHo where they will blend you the perfect shade of lipstick, taking into account hair colour & skin tone. A very cool concept, that will make a unique gift.

Kirna Zabête– A luxury woman’s Fashion concept store stocking all the coolest brands housed in a bright, bold space filled with neon lights.

Catbird NYC– Cult Jewelry Brand Catbird has a stand alone store in Brooklyn, affordable handcrafted earrings, necklaces, and rings.

Ulla Johnson– My go-to Designer for Bohemian Style dresses has it’s own stand-alone store down Bleeker Street, which is every bit as pretty as the clothes themselves.

NYC is one of my favourite City's in the world. Walking around The Meatpacking District, down Bleeker, through SoHo, ending up in Nolita, you discover so many cool shops, restaurants, and bars.