Over the last few weeks, the seriousness and reality of the Coronavirus pandemic have hit home to us all. I have found it super inspiring at this time to see so many brands giving back. I’ve seen big and small businesses who have all been hit hard with the current situation still giving back to help fight against COVID-19 or show a little support and gratitude to the NHS workers who are risking their lives every day. I wanted to do an easy to read directory to show support to those brands.





Net-a-Porter– my go-to site for fashion is now temporarily closed but are using their delivery vans to support Age UK charities in London, delivering care packages to the elderly and vulnerable.

Free People– The free-spirited, bohemian fashion site is offering £100 gift cards to nominated NHS workers.

Anine Bing– My go-to for everyday, stylish pieces have produced 10,000 masks to donate to causes fighting coronavirus. Also has 25% off sitewide available to everyone.

Les Girls Les Boys– Sleep to Street lounge and sleepwear site donated 1000’s of soft cotton rib jersey comfort underwear to the NHS St Bart’s Trust.

Olivia Rubin–  The queen of rainbow and sequins is donating 10% of all sales to Trussell Trust & Little Village HQ.

Baukjen– the London based womenswear brand is offering 40% off for NHS staff, social care workers, teachers police, and transport workers (also offered their London HQ to the NHS in case of emergency).

Kurt Geiger– the high street shoe brand is donating £100 gift cards to NHS critical care workers. 55 (one for every store they have temporarily closed) will be handed to the local hospitals by the store managers in their #smallactsofkindness series.

HUSH– offering Care Packages to nominated unsung heroes.

Rae Feather– my go-to brand for stylish accessories have sent out keyrings to NHS workers. Offering 20% off for all on loungewear and slippers with code #stayhome

Heist Studios– Tights & Shapewear brand donated 500 pairs of tights to NHS workers.

Kate Spade– committing $2 million to NYC small business continuity fund.

ME & EM– offering 50 NHS workers £150 to spend online. Also 25% off Spring collection for all.

Victoria Beckham– 20% from all sales on victoriabeckham.com & victoriabeckhambeauty.com will be donated to Trussell Trust’s COVID-19 relief efforts.

John Lewis– donating a vast range of items such as pillows, phone chargers, eye masks and hand cream to hospitals (these are very much needed by the NHS). Also donating 50,000 Easter treats as a gesture of thanks to NHS staff.

H&M– arranging for its supply chain to produce personal protective equipment to be provided to hospitals and health care workers.

ASOS– offering a 20% discount to NHS staff with a Blue Light Card. Sign up here to receive a code from Health Service Discounts.

Sézane– stylish French fashion label is donating 10% of all global sales to an emergency fund set up to support French hospitals.

By Rotation– The Fashion Rental app is offering credit to all NHS workers.


By Alona– Donating 10% of all proceeds to the NHS.

Roxanne First– held a sample sale and donated 15% of profits to the NHS.

Aurum + Grey Donating a meal to the NHS for every £100 spent on their site via meals for the NHS.

Missoma– Treated 50 nominated NHS workers who were tagged in their Instagram post.

Deborah Blyth– 15% of all sales going to Camden Food Bank. Plus 15% off for all customer with code together15.

Monica Vinader– Teamed up with Original Travel’s At Your Service Initiative- British Brands donating to a free Raffle for NHS staff.

SVP Jewellery– offering 40% off for all NHS workers.

Rosie Fortescue Jewellery– The colourful jewellery brand is sending gifts to NHS & care workers.

Alighieri– One of my favourite jewellery brands, donating 20% of all website sales to the Trussell Trust.


REN– Gifting super-size Evercalm Ultra Comforting Masks to the heroes on the frontline. Also donated separately to many hospitals and beauty banks hand wash and hand cream.

L’Occitane– Donated over 12,000 hand creams to NHS/HSE staff across the UK & Ireland.

Elemis– sending tagged health heroes a small token of their appreciation. Tag a health hero on @elemis.

Beauty Pie– The members club for beauty lovers is offering a Payment Holiday for the next two months for current Beauty Pie members.

Nursem– The skincare for hardworking hands are giving away Nursem to 10,000 NHS workers- find out more here.

Bioderma– sending product care packages to 20 NHS hospitals across London, containing hand cream, moisturiser and body wash.

Guerlain– Using their production site (part of LVMH) to produce hand sanitiser for free delivery to the French Health Authorities.

Tan-Luxe– Producing Hand-Luxe, a super nourishing, anti-bacterial, rinse-free hand sanitiser- all 10,000 will be donated to those on the frontline and in desperate need.

Pai Skincare– Buy one, Gift one on their Acton Spirit Hand Sanitizing gel. For every one sold an NHS worker, care home, homeless charity or beauty bank will receive one. I’ve just ordered mine.

OHNE Period Products– offering free tampons to NHS workers. DM @im_ohne for more details.

L’Oreal– (With brands including Redken, Essie & Armani Beauty) has ramped up mass production of hydroalcoholic gels to support European health authorities amid the coronavirus outbreak and pledged €1m to associations working with those in need.